Market Research Services
PROCUREMENT OVERVIEW: Export Development Canada (EDC) is seeking market research services to enhance its strategic initiatives, brand management, customer experience design, and business decision-making. The scope includes flagship projects such as the Trade Confidence Index (TCI), Brand Tracker, Cu...
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EDC relies on a strong market and customer research program to guide its strategy, brand, customer experience design, and business decisions. This program includes flagship initiatives such as: Trade Confidence Index (TCI): a biannual study tracking exporter sentiment and outlook. Brand Tracker ongoing monitoring of EDC’s reputation, relevance, and trust. Customer and Partner Journey Research: understanding experiences across awareness, onboarding, servicing, and renewal. Includes our annual relationship survey with customers which measures the Net Promoter Score (NPS) Employee and Partner Experience Studies: examining the internal and ecosystem factors that influence customer outcomes. EDC manages most survey fieldwork internally using EDC’s enterprise research platform, and external sample providers for respondent recruitment. For these projects, EDC typically seeks analytical and insight support from research partners who specialize in data cleaning, weighting, analysis, interpretation, sample and results validation, ensuring privacy of personally identifiable information, and storytelling In other cases, particularly when qualitative research or complex quantitative studies are required, EDC may engage firms for full-service delivery, covering all phases of research from design through to reporting. The insights generated through these activities support corporate reporting, Board reports, brand and communications decisions, product development, performance measurement, external reporting, and communications. Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.
Additional Information
Source
canadabuys
Status
open
Procurement Method
Competitive - Open bidding
Procurement Category
*SRV
Reference Number
MX-444114912821
Amendment Number
000
Contracting Entity
Export Development Canada - EDC
Contact Name
Jennifer LaFitte-Côté
Contact Email
Organization City
Ottawa
Organization Province / State
Ontario
Organization Country
Canada
Last Updated
August 24, 2026
Frequently Asked Questions
When is the proposal submission deadline?
The proposal submission deadline is September 16, 2026 (12 days left).
Where can I submit a proposal or get solicitation documents?
You can access the full solicitation documents and submit your proposal at the official source:
Visit Official SourceAI Summary
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PROCUREMENT OVERVIEW:
Export Development Canada (EDC) is seeking market research services to enhance its strategic initiatives, brand management, customer experience design, and business decision-making. The scope includes flagship projects such as the Trade Confidence Index (TCI), Brand Tracker, Customer and Partner Journey Research, and Employee and Partner Experience Studies. EDC primarily conducts survey fieldwork internally but requires external partners for analytical support, data cleaning, validation, and storytelling. For more complex qualitative or quantitative research, full-service delivery is sought, covering all phases from design to reporting.
ISSUING ORGANIZATION:
Export Development Canada (EDC)
Location: Ottawa, Ontario, Canada
Primary Contact: Jennifer LaFitte-Côté
Email: [email protected]
MANDATORY REQUIREMENTS:
- Bidders must demonstrate expertise in market research, particularly in data analysis, interpretation, and validation.
- Experience in ensuring the privacy of personally identifiable information is essential.
- Proven capabilities in qualitative and quantitative research methodologies are required.
- Bidders must have a track record of delivering insights that support corporate reporting and decision-making processes.
TECHNICAL CAPABILITIES:
- Proficiency in data cleaning, weighting, analysis, and interpretation.
- Familiarity with EDC’s enterprise research platform and external sample recruitment processes.
- Experience in storytelling and presenting research findings effectively.
- Knowledge of Net Promoter Score (NPS) methodologies and customer journey mapping is advantageous.
DELIVERABLES AND PERFORMANCE STANDARDS:
Key deliverables include comprehensive reports on research findings, analytical insights, and recommendations based on the studies conducted. Performance metrics may include adherence to timelines, quality of insights provided, and the ability to meet EDC’s reporting standards.
PREFERRED QUALIFICATIONS:
- Experience working with government or public sector organizations is preferred.
- Familiarity with trade and export markets would be advantageous.
- Additional certifications in market research methodologies or data analysis tools may enhance a bidder's competitiveness.
This summary provides a comprehensive overview of the RFP for market research services, outlining the essential criteria and expectations for potential bidders.
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