Media Relations Training Services

PROCUREMENT OVERVIEW

The Department of Natural Resources (NRCan) is seeking offers for media relations training services aimed at equipping its spokespersons, including the Minister, senior officials, scientists, and communicators, with the skills necessary to effectively communicate NRCan’s information, initiatives, activities, and policies to the public through various media channels. The training will cover both broadcast and print media and must be available in both official languages of Canada: French and English. The training services will be provided through a competitively established Standing Offer (SO) that allows NRCan to request training as needed until March 31, 2027, with the possibility of extending the offer for four additional 12-month periods.

ISSUING ORGANIZATION

• Organization Name: Department of Natural Resources (NRCan)
• Location: Quebec, QC, Canada
• Primary Contact: Marie-Josée Michaud
• Email: [email protected]

KEY DATES

• Posted Date: July 10, 2026
• Proposal Due Date: August 11, 2026, at 14:00
• Performance Period: From the Standing Offer Award date until March 31, 2027, with potential extensions.

MANDATORY REQUIREMENTS

• Bidders must be capable of providing training services in both French and English.
• No specific certifications, registrations, or security clearances are mentioned as mandatory.
• There are no set-aside restrictions or geographic limitations specified.
• Bidders must demonstrate relevant experience in media relations training.

TECHNICAL CAPABILITIES

Bidders should possess expertise in media relations, including training methodologies for both broadcast and print media. Familiarity with Canadian media landscapes and communication strategies for government entities is essential.

PREFERRED QUALIFICATIONS

While not mandatory, bidders with the following qualifications may have a competitive advantage:

• Previous experience working with government agencies or similar organizations.
• Proven track record of successful media training outcomes.
• Additional certifications in communication or media relations training methodologies.

This summary provides a comprehensive overview of the opportunity for potential bidders to assess their fit for providing media relations training services to NRCan.