Media Relations Training Services

PROCUREMENT OVERVIEW

The Department of Natural Resources (NRCan) is seeking offers from qualified individuals or firms to provide media relations training services. The objective is to prepare NRCan spokespersons—including the Minister, senior officials, scientists, program personnel, and communicators—to effectively communicate the department's information, initiatives, activities, and policies to Canadians through various media channels. The training must be available in both official languages (French and English) and will be provided on an as-needed basis through a Standing Offer (SO) that will be competitively established.

ISSUING ORGANIZATION

• Organization Name: Department of Natural Resources (NRCan)
• Location: Quebec, QC, Canada
• Primary Contact: Marie-Josée Michaud
• Email: [email protected]

KEY DATES

• Posted Date: July 10, 2026
• Proposal Due Date: August 11, 2026, at 14:00
• Performance Period: From the Standing Offer Award date until March 31, 2027, with the possibility of extending the offer for up to four additional twelve-month periods.

MANDATORY REQUIREMENTS

• Language Proficiency: Ability to provide training in both English and French.
• Experience: Proven experience in delivering media relations training, specifically for government officials or similar roles.
• Qualifications: Bidders must demonstrate the capability to meet NRCan's training needs and provide references or past performance evidence.

TECHNICAL CAPABILITIES

Bidders must possess expertise in media relations training, including:

• Knowledge of broadcast and print media dynamics.
• Familiarity with public communication strategies and techniques.
• Ability to tailor training programs to the specific needs of government officials and scientists.

DELIVERABLES AND PERFORMANCE STANDARDS

Key deliverables include:

• Customized media relations training sessions for NRCan spokespersons.
• Development of training materials and resources.
• Reporting on training effectiveness and participant feedback.

EVALUATION CRITERIA

Proposals will be evaluated based on:

• Technical Approach: Quality and relevance of the proposed training methodology.
• Past Performance: Demonstrated success in similar training engagements.
• Price: Cost-effectiveness of the proposal.
  The evaluation will follow a best-value approach, weighing technical capabilities more heavily than price.

PREFERRED QUALIFICATIONS

While not mandatory, the following qualifications will enhance a bidder's competitiveness:

• Advanced certifications in media training or public relations.
• Experience working with government agencies or similar organizations.
• Proven track record of successful training outcomes in media relations.

This summary provides a comprehensive overview for potential bidders to assess their fit for the media relations training services opportunity with NRCan.