Question 1

What is "Marketing Research Services"?

Accepted Answer

**Opportunity Summary: Marketing Research Services for VIA Rail Canada Inc.**

**Issuing Organization:**  
VIA Rail Canada Inc.  
Location: Montreal, Quebec, Canada  
Contact: Shiyao Fei  
Email: soumissions_tenders@viarail.ca

**Opportunity Overview:**  
VIA Rail Canada Inc. is seeking proposals from qualified service providers to fulfill its marketing research needs, aimed at delivering high-quality market research data, analysis, reporting, and insights. The selected provider will play a crucial role in supporting VIA's ability to make data-driven decisions in its marketing strategies.

**Project Scope and Objectives:**  
The project involves:
- Accurate reporting and marketing insights.
- Provision of high-quality market research data.
- Analysis, reporting, and actionable insights relevant to VIA Rail's marketing activities.

**Important Dates:**  
- **Posted Date:** February 27, 2026  
- **Due Date for Proposals:** April 17, 2026, 2:00 PM (local time)

**Contract Type and Project Value:**  
- The procurement method is competitive, with an open invitation to tender. The estimated value of the contract is not specified in the documentation.

**Mandatory Qualifications:**  
- The service provider must demonstrate the capacity to conduct high-quality market research and deliver insights and reports accurately.
- Capabilities in analysis and data interpretation must be showcased.

**Preferred Requirements:**  
- Previous experience working with transportation or rail services.
- Proven track record of providing insights in similar sectors.

**Geographic Restrictions:**  
There are no specific geographic restrictions mentioned, but adherence to applicable trade agreements (including NAFTA, CPFTA, CETA, WTO GPA, CCFTA, CFTA, and CPTPP) is required.

**Required Certifications/Registrations:**  
- Participation may involve compliance with the trade agreements stated.

**Key Technical Capabilities Needed:**  
- Expertise in market research methodologies.
- Proficiency in data analysis tools.
- Strong reporting and communication skills.

**Deliverables & Performance Standards:**  
- Detailed and precise market research reports.
- Timely delivery of insights aligned with the predetermined schedule.

**Evaluation Criteria:**  
Proposals will be evaluated based on:
- Quality of the proposed methodology.
- Experience and qualifications of the team.
- Quality and clarity of previous reports provided by the firm.

**Proposal Submission:**  
Interested providers can access the bidding documents and submit proposals via [MERX](http://www.merx.com). Note that fees may apply. For additional pricing information, refer to [MERX Pricing](https://www.merx.com/public/pricing).

This summary highlights critical details needed to assess alignment with the opportunity, focusing on mandatory and preferred criteria that would support effective matching of suitable companies to the tender.

Question 2

When is the proposal submission deadline?

Accepted Answer

The proposal submission deadline is April 17, 2026 (14 days left).

Question 3

Where can I submit a proposal or get solicitation documents?

Accepted Answer

You can access the full solicitation documents and submit your proposal at: https://www.merx.com/public/solicitations/3860856470/abstract?language=EN

Marketing Research Services

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