RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification

Opportunity Summary: RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification

Issuing Organization:
Department of Public Works and Government Services (PSPC)
Location: Gatineau, Quebec, Canada

Contact Information:
Constantinos Tountas
Email: [email protected]

Important Dates:

• Posted Date: January 27, 2026
• Due Date: February 27, 2026, at 14:00

Project Scope and Objectives:
This Request for Information (RFI) seeks insights from the Canadian advertising industry, including associations and agencies, to develop approaches that address ongoing challenges in the advertising landscape. The goal is to inform the Government of Canada’s (GC) strategy for the upcoming Agency of Record (AOR) mandate, which will involve future contracting opportunities.

Documentation Requirements:

• Responses to the RFI must be submitted via the SAP Business Network.
• Access to the full RFI and attachments requires a logged-in SAP Ariba account and a completed Government of Canada profile.
• Submissions can be made in either official language of Canada.

Key Technical Capabilities Needed:

• Expertise in advertising, media planning, media buying, reporting, and verification techniques.

Mandatory Qualifications:

• Participation in this RFI is not a prerequisite for future bidding opportunities but does require companies to submit a response if they wish to inform the development of the AOR mandate.

Preferred Qualifications:

• Strong understanding of the evolving advertising environment and innovative approaches to address current challenges.
• Previous experience or successful track record in working with government agencies or large-scale advertising campaigns will be advantageous.

Evaluation Criteria:

• The RFI will not result in a bid solicitation response or a contract award. Instead, responses will be evaluated based on the relevance and quality of the information provided regarding the challenges and solutions in advertising practices.

Delivery and Performance Standards:

• No specific deliverables or performance standards have been outlined since this is an RFI and not a solicitation for bids.

Geographic Restrictions:

• The opportunity is open to the Canadian advertising industry, and responses must be from entities based in Canada.

This summary captures the critical elements of the RFI issued by PSPC and is intended for companies in the advertising sector looking to align their interests with government needs.