Question 1

What is "RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification - Tender Notice | CanadaBuys"?

Accepted Answer

**Opportunity Summary: RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification**

**Title:** RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification

**Organization:** Public Services and Procurement Canada (PSPC)

**Posted Date:** January 27, 2026  
**Due Date:** February 27, 2026

**Project Scope and Objectives:**  
This Request for Information (RFI) is focused on the procurement of advertising services within the Canadian advertising industry. The objectives include gathering insights from advertising agencies and associations regarding capabilities in media planning, buying, reporting, and verification. The findings will inform future procurements and contract awards for government advertising-related initiatives.

**Issuing Organization and Contact Details:**  
Public Services and Procurement Canada (PSPC). Details for inquiries should be directed through the CanadaBuys platform where the tender notice is posted.

**Contract Type and Estimated Value:**  
The contract type has not been explicitly stated. Estimated value has not been mentioned.

**Important Dates:**  
- **Posted:** January 27, 2026  
- **Due:** February 27, 2026  
- **Performance Period:** Not specified

**Mandatory Qualifications:**  
- Demonstrated experience in the Canadian advertising sector.
- Registered and compliant agencies within the appropriate Canadian regulatory frameworks.

**Preferred Qualifications (for competitive advantage):**  
- Proven track record with government or large-scale public sector advertising campaigns.
- Innovative methodologies in media planning and buying.

**Required Certifications/Registrations:**  
Agencies must possess relevant certifications and registrations within the Canadian advertising industry as mandated by government contracts.

**Geographic Restrictions:**  
None specified, but services must align with the Canadian context and communities.

**Key Technical Capabilities Needed:**  
- Expertise in media planning and buying.
- Proficiency in reporting and analytics for advertising effectiveness.
- Knowledge and application of verification processes to ensure campaign integrity.

**Deliverables and Performance Standards:**  
Deliverables include submission of comprehensive strategies related to media planning, buying proposals, detailed reporting formats, and mechanisms for verification. Performance standards were not specified.

**Evaluation Criteria:**  
- Experience and qualifications of the bidding companies.
- Capacity to meet the needs of advertising and media strategies.
- Innovative approaches or technologies proposed for effectiveness.

**Proposal Evaluation:**  
Bids will be evaluated based on the listed mandatory qualifications, with additional points awarded for preferred qualifications that provide competitive advantage in executing government advertising initiatives.

This RFI represents a significant opportunity for players in the Canadian advertising industry to align with government procurement efforts and contribute to effective public sector communications. Interested parties should prepare detailed insights based on the above criteria by the submission deadline.

Question 2

When is the proposal submission deadline?

Accepted Answer

The proposal submission deadline is February 27, 2026 (9 days left).

Question 3

Where can I submit a proposal or get solicitation documents?

Accepted Answer

You can access the full solicitation documents and submit your proposal at: https://canadabuys.canada.ca/en/tender-opportunities/tender-notice/ws5526622942-doc5526662944

RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification - Tender Notice | CanadaBuys

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