Strategic Communications Services

Summary of RFP Opportunity: Strategic Communications Services

1. Purpose:
   The Atlantic Canada Opportunities Agency (ACOA) is seeking a contractor to provide strategic communications and engagement support services. The goal is to enhance awareness of the Atlantic Economic Panel’s work and amplify its impact. The contractor will develop comprehensive communication strategies, create compelling communication products, execute digital and social media strategies, and support Panel members in connecting with Atlantic Canadians.

2. Buyer Information:
   Organization: Atlantic Canada Opportunities Agency (ACOA)
   Contact Person: Josee Belliveau
   Email: [email protected]
   Address: 644 Main Street, P.O. Box 6051, Moncton, New Brunswick, E1C 9J8

3. Important Dates:

   • Posted Date: October 24, 2025
   • Due Date: November 19, 2025, by 1:00 PM AST
   • Amendments and Addenda:
     • Amendment 1: Issued on November 3, 2025
     • Amendment 2: Issued on November 4, 2025

4. Key Requirements:

   • Development and implementation of communication strategies that align with the Panel’s objectives.
   • Creation of diverse communication products, including blog content, infographics, videos, and presentations.
   • Execution of digital and social media strategies to foster engagement.
   • Preparation of professional communications tailored for specific audiences.
   • Guidance and support for Panel members on social media usage.
   • Active participation in consultations across Atlantic Canada, including virtual and in-person sessions, beginning in December 2025 and continuing through April 2026.
   • Development of a cohesive brand identity and digital presence for the Atlantic Economic Panel.

Additional information regarding financial evaluations, pricing structure (now firm price rather than cost reimbursable), and anticipated deliverables, such as the number of revisions for key creative outputs, has been detailed in the attached amendments. Proponents are encouraged to prepare estimates based on their experience with similar projects, as the specifics may evolve during project execution.

Please ensure that your proposals adhere to the requirements set forth in the RFP and utilize the provided contact for any inquiries or clarifications.