Media Relations and Public Relations Services, Business Events

PROCUREMENT OVERVIEW

Destination Canada (DC) is seeking proposals for global media relations (MR) and public relations (PR) services to support its Business Events objectives. The primary goal is to enhance Destination Canada’s visibility and engagement in the international business events sector, thereby promoting Canada as a premier destination for business gatherings.

ISSUING ORGANIZATION

• Name: Destination Canada (DC)
• Location: Vancouver, BC, Canada
• Contact: Andrew ([email protected])

KEY DATES

• Posted Date: August 5, 2026
• Proposal Due Date: September 8, 2026, at 1:00 PM
• Anticipated Award Date: Not specified
• Performance Period: Not specified

CONTRACT DETAILS

The procurement method is competitive, with an open invitation for bidders. Specific contract type and estimated value are not mentioned in the RFP.

MANDATORY REQUIREMENTS

Bidders must meet the following criteria to be considered eligible:

• Experience: Demonstrated experience in providing media relations and public relations services on a global scale.
• Certifications: No specific certifications are mandated, but relevant industry certifications may enhance credibility.
• Geographic Capability: Ability to operate internationally, particularly in key markets for business events.
• Past Performance: Evidence of successful past performance in similar projects is required.

TECHNICAL CAPABILITIES

Bidders should possess expertise in:

• Media relations strategies and execution
• Public relations campaign development and management
• Crisis communication and risk analysis
• Advisory services related to media engagement
  Familiarity with digital communication tools and platforms is also advantageous.

DELIVERABLES AND PERFORMANCE STANDARDS

While specific deliverables and performance metrics are not detailed, bidders should be prepared to outline key milestones, reporting requirements, and expected outcomes related to media engagement and public relations initiatives.

EVALUATION CRITERIA

Proposals will be evaluated based on a combined score of technical merit and price. The emphasis is on achieving the highest combined score, indicating that both the quality of the proposal and the cost will be significant factors in the selection process.

PREFERRED QUALIFICATIONS

While not mandatory, the following qualifications may provide a competitive advantage:

• Proven track record of successful PR campaigns in the business events sector.
• Established relationships with international media outlets.
• Innovative approaches to media engagement and public relations strategies.
• Experience working with governmental or tourism organizations.

This summary encapsulates the essential information for potential bidders to assess their fit for the opportunity presented by Destination Canada.