RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification

Opportunity Summary: RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification

Issuing Organization:
Department of Public Works and Government Services (PSPC)
Location: Gatineau, Quebec, Canada
Contact: Constantinos Tountas
Email: [email protected]

Opportunity Details:

• Title: RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification
• Purpose: This Request for Information (RFI) seeks input from the Canadian advertising industry, associations, and agencies to address the current and evolving challenges of the advertising environment. The insights gathered will aid in the development of the next Agency of Record (AOR) mandate for the Government of Canada (GC).

Important Dates:

• Posted Date: January 27, 2026
• Response Due Date: February 27, 2026, at 14:00 (2:00 PM) EST

Proposal Submission:
Responses must be submitted through the SAP Business Network. Access to the full RFI and attachments is available through the SAP Ariba account after completing the Government of Canada profile.

Performance Expectations:
The RFI is designed to determine effective strategies and approaches in the areas of advertising, media planning, buying, reporting, and verification tailored for the Government of Canada’s needs.

Required Certifications/Registrations:

• A Government of Canada profile on SAP Ariba is mandatory for proposal submission.

Preferred Qualifications (Competitive Advantage):

• Experience in developing innovative solutions for government contracts in media planning and advertising.
• Proven track record in handling complex advertising projects relevant to governmental mandates.

Deliverables and Performance Standards:
The RFI will focus on collecting information rather than on specific deliverables or performance standards at this stage. Final deliverables and expectations will be outlined in subsequent solicited bids.

Evaluation Criteria:

• While no formal evaluation criteria have been disclosed within this RFI, participating suppliers should expect consideration based on their expertise, relevancy of submitted information, and innovative approaches to the challenges presented.

Geographic Restrictions:

• This opportunity is restricted to the Canadian advertising industry.

Conclusion:
This RFI by PSPC aims to gather insights that will strategically guide the Canadian Government's advertising efforts moving forward, emphasizing engagement with established and innovative players in the industry. Companies intending to respond should ensure they meet the critical submission requirements and are prepared to demonstrate their industry knowledge and capabilities.