Media Relations Training Services

PROCUREMENT OVERVIEW:
The Department of Natural Resources (NRCan) is seeking offers for media relations training services aimed at enhancing the communication skills of its spokespersons. This training will prepare officials, including the Minister, senior officials, scientists, program personnel, and communicators, to effectively convey NRCan's information, initiatives, activities, and policies to the Canadian public through various media channels. The training must be available in both official languages (French and English) and will be provided on an as-needed basis through a Standing Offer (SO) established competitively.

ISSUING ORGANIZATION:
Department of Natural Resources (NRCan)
Quebec, QC, Canada
Primary Contact: Marie-Josée Michaud
Email: [email protected]

KEY DATES:

• Posted Date: July 10, 2026
• Proposal Due Date: August 25, 2026, at 14:00
• Performance Period: From the Standing Offer Award date until March 31, 2027, with the possibility of extending for four additional twelve-month periods.

CONTRACT DETAILS:
The contract will be established as a Standing Offer (SO) with no specified budget range mentioned. The SO will allow NRCan to procure training services as needed until the end of the performance period, with options for renewal.

MANDATORY REQUIREMENTS:

• Bidders must be capable of providing media relations training in both French and English.
• Experience in training government officials or similar entities in media relations is required.
• Bidders must demonstrate a proven track record in media training, particularly for high-profile spokespersons.
• No specific certifications or registrations are mentioned as mandatory.

TECHNICAL CAPABILITIES:
Bidders should possess expertise in media relations, including training methodologies tailored for both broadcast and print media. Familiarity with government communication protocols and the ability to engage with diverse audiences are essential.

DELIVERABLES AND PERFORMANCE STANDARDS:
The deliverables include comprehensive media relations training sessions tailored to NRCan's spokespersons. Performance standards may include participant feedback, effectiveness of training in real-world media interactions, and adherence to the bilingual requirement.

EVALUATION CRITERIA:
Proposals will be evaluated based on technical approach, past performance, and price. Specific weighting is not provided, but a best-value approach is implied, favoring proposals that demonstrate a strong capability to meet NRCan's training needs effectively.

PREFERRED QUALIFICATIONS:

• Previous experience working with governmental organizations or agencies.
• Additional certifications in media training or public relations.
• Demonstrated success in training programs that resulted in improved media engagement outcomes.

This summary provides potential bidders with a clear understanding of the opportunity, requirements, and evaluation criteria necessary to assess their fit for the media relations training services contract with NRCan.