Question 1

What is "2025014-FOE-IRFP-Digital Marketing Agency"?

Accepted Answer

### PROCUREMENT OVERVIEW
The University of Ottawa is seeking proposals from pre-qualified respondents to manage its yearly digital paid advertising campaigns. The core objective of this Invitational Request for Proposals (IRFP) is to enhance the university's digital marketing efforts, ensuring effective outreach and engagement through various online platforms. The selected agency will be responsible for strategizing, executing, and optimizing digital advertising initiatives to meet the university's marketing goals.

### ISSUING ORGANIZATION
- **Name**: University of Ottawa
- **Location**: Ottawa, Ontario, Canada
- **Primary Contact**: Bronwen Gagne
- **Email**: bgagne2@uottawa.ca

### KEY DATES
- **Posted Date**: April 3, 2026
- **Proposal Due Date**: April 16, 2026
- **Anticipated Award Date**: Not specified
- **Performance Period**: Not specified

### CONTRACT DETAILS
- **Contract Type**: Not explicitly stated
- **Estimated Contract Value**: Not mentioned
- **Option Years**: Not mentioned

### MANDATORY REQUIREMENTS
To be considered eligible, bidders must meet the following mandatory requirements:
- **Pre-qualification**: Respondents must be pre-qualified under the 2025014-RFSQ.
- **Experience**: Bidders should have demonstrated experience in managing digital marketing campaigns, although specific minimum years are not detailed.
- **Certifications**: No specific certifications or registrations are mentioned as mandatory.

### TECHNICAL CAPABILITIES
Bidders should possess the following technical skills and expertise:
- Proficiency in digital marketing strategies and tools.
- Experience with various online advertising platforms (e.g., Google Ads, social media advertising).
- Ability to analyze and report on campaign performance metrics.

### DELIVERABLES AND PERFORMANCE STANDARDS
The IRFP outlines the expectation for key deliverables, which include:
- Development and execution of digital advertising campaigns.
- Regular reporting on campaign performance and optimization strategies.
- Adherence to agreed-upon performance metrics, although specific metrics are not detailed in the provided information.

### EVALUATION CRITERIA
Proposals will be evaluated based on several factors, though specific weightings are not provided. Key evaluation criteria may include:
- Technical approach to managing digital campaigns.
- Past performance and relevant experience.
- Pricing structure.

### PREFERRED QUALIFICATIONS
While not mandatory, the following qualifications may provide a competitive advantage:
- Advanced certifications in digital marketing or analytics.
- Proven track record of successful digital campaigns for educational institutions or similar organizations.
- Familiarity with the Canadian higher education landscape.

This summary captures the essential information needed for bidders to assess their fit for the University of Ottawa's digital marketing agency opportunity.

Question 2

When is the proposal submission deadline?

Accepted Answer

The proposal submission deadline is April 16, 2026 (11 days left).

Question 3

Where can I submit a proposal or get solicitation documents?

Accepted Answer

You can access the full solicitation documents and submit your proposal at: https://canadabuys.canada.ca/en/tender-opportunities/tender-notice/mx-443950820761

2025014-FOE-IRFP-Digital Marketing Agency

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