Media Relations Training Services

PROCUREMENT OVERVIEW

The Department of Natural Resources (NRCan) is seeking offers for media relations training services aimed at preparing spokespersons to effectively communicate NRCan's information, initiatives, activities, and policies to the public through media channels. The training will cater to the Minister, senior officials, scientists, program personnel, and communicators, ensuring proficiency in both English and French. The objective is to enhance the media engagement skills of NRCan representatives, particularly for public appearances and media interactions. The training will be provided through a Standing Offer (SO) that allows NRCan to procure services on an as-needed basis until March 31, 2027, with the option to extend for four additional twelve-month periods.

ISSUING ORGANIZATION

• Organization Name: Department of Natural Resources (NRCan)
• Location: Quebec, QC, Canada
• Primary Contact: Marie-Josée Michaud
• Email: [email protected]

KEY DATES

• Posted Date: July 10, 2026
• Proposal Due Date: August 11, 2026, at 14:00
• Performance Period: From the Standing Offer Award date until March 31, 2027, with potential extensions.

MANDATORY REQUIREMENTS

• Language Proficiency: Bidders must provide training in both official languages (English and French).
• Experience: Bidders must demonstrate relevant experience in media relations training, particularly for government or public sector clients.
• Qualifications: Bidders should have a proven track record of successfully delivering media training services.

TECHNICAL CAPABILITIES

• Skills Required: Expertise in media relations, training methodologies, and coaching techniques tailored for public sector spokespersons.
• Tools/Platforms: Familiarity with media training tools and platforms is preferred, although specific tools are not mandated.

DELIVERABLES AND PERFORMANCE STANDARDS

• Key Deliverables: Comprehensive media relations training sessions, tailored content for NRCan's specific needs, and post-training evaluations.
• Performance Metrics: Effectiveness of training will likely be assessed through participant feedback and observed improvements in media engagement.

EVALUATION CRITERIA

Proposals will be evaluated based on:

• Technical Approach: Understanding of NRCan's needs and proposed training methodologies.
• Past Performance: Relevant experience and success in similar training engagements.
• Price: Cost-effectiveness of the proposed training services.
  The evaluation will prioritize a best-value approach rather than strictly lowest price.

PREFERRED QUALIFICATIONS

• Certifications: Preferred certifications in media training or public relations.
• Experience Types: Experience working with government agencies or in the natural resources sector will be viewed favorably.
• Innovative Approaches: Bidders who can demonstrate unique or innovative training techniques may gain a competitive advantage.

This summary encapsulates the essential details for potential bidders to assess their fit for the media relations training services opportunity with NRCan.